“This marks another great step in reaching audiences everywhere with the breadth of NBCUniversal’s full entertainment, film, Hispanic, news and sports portfolio.” “We look forward to building on our existing partnership with Fire TV’s millions of customers and offering them Peacock’s undeniable line-up of original, library and film content,” said Matt Bond, Chairman, Content Distribution, NBCUniversal. NBCUniversal’s 15 network apps on these Amazon devices include NBC, Bravo, NBC News, NBC Sports and Telemundo, among others. In addition to adding Peacock to Fire TV and Fire tablets, NBCUniversal and Amazon reached a distribution agreement for NBCUniversal’s network apps. “Amazon customers will find amazing content to stream this summer on Peacock from the Tokyo Olympics to The Boss Baby: Family Business.” “We aim to make Peacock as widely available as possible, so we’re excited to bring the service to millions more people who stream on Fire TV and Fire tablets,” said Maggie McLean Suniewick, President, Business Development and Partnerships, Direct-to-Consumer. Tomorrow’s announcement is NOT a prank 👀 /m9hCuHU9tt
NBCU plans to put an undetermined amount of live coverage of gymnastics and other high-profile Summer Olympics sports on Peacock, which will also feature several channels dedicated to the Games. Despite limits in its distribution, Peacock has drawn 42 million sign-ups as of the end of March, about one-third of which are active users. The Games originally were meant as a key promo platform for Peacock as it launched, but then came the coronavirus pandemic.
The news comes just a month before the start of NBCU’s Tokyo Olympics coverage, in which Peacock will play a key role. NBCUniversal Puts On Its Game Face, Touting Olympics Coverage Plans As Protests Continue In Tokyo
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